Monday, September 20, 2010

IMATS Sydney 2010

Here are two pictures from IMATS Sydney 2010. I attended on the first day, Saturday 18th September. There were quite a few stallholders selling their wares, some guest speakers showing their skills and some student make up artists trying to win some prizes in a competition. One of my favourite sections was a museum of familiar looking items. I took photos of my two favourites.

Australians will recognise this lovable 'Beaver' from the advertising campaign for 'U by Kotex' sanitary protection. The campaign centres around looking after your 'beaver'. A snippet from their website states 'At U by Kotex®, we think it’s high time we all stopped being so damn shy about our vaginas. You don’t need to do a Paris or Britney, but being able to talk about it without going red is a good start. After all, we’ve all got one. In fact, we’ve only got one, so make sure you take good care of it with U by Kotex®, where you can find information about having a healthy vagina, puberty, menstruation and femcare products.' I did feel compelled to give this beaver a pat, but thought better of it!

The second photo is an robotic mans arm that recently featured in an Australian beer advertisement. I have tried to Google the beer company name, but I can't find it. As I am not a beer drinker, the beer ads do not tend to resonate with me. Anyway, the general gist of it is this bloke is at the pub and is having his arm lovingly stroked by his girlfriend while she in engaged in boring conversation with her friends. He detaches himself from his arm and goes and joins his mates at the pub, and his girlfriend is none the wiser, still stroking the robotic arm.